My guest on this episode of Designed Today is Alex McArthur, a tried and proven marketing genius. Now he wouldn’t ever introduce himself like that but I’ve known him for a few years now and have seen his brilliance in action. Alex was the CMO of Purple, the mattress company and helped build the +$300 Million publicly traded company that it is today. His marketing videos were at the center and garnished millions of views themselves.

Now while he’d never call himself a designer, he definitely knows what it takes to hire the best teams. Today Alex talks about what he looks for in building world-famous creative teams.

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Designed Today brings you insights to help bridge the world of Design & Business. Learn how you can improve your design, branding, marketing, and advertising skills all in one place. In this show, we’ll explore the startup world, flexing the entrepreneurial muscles, from a user experience perspective.